Twitter is now seven years old. Grown from an internal messaging service to the global social marketing power house we know today. Twitter is an instant connection to your target market by interacting with Twitter you show customers that you exist. Interacting with people, customers and quires creates trust and brand loyalty. Answer questions,take part in debates but always keep your tweets professional. Also, remember when using a company account it is the views of the company and not your own.
Twitter grew to 33 million UK users from 26 million a year ago, it is the fastest growing social network overtaking Facebook. It is very good for short burst of information.
Great for breaking news and live events, use this to your advantage. Focus your campaign on what is happening live. Selling a piece of clothing that a famous reality star was wearing on the latest episode of TOWIE then tweet that same person is using your product/should be using your product along with a link to where potential followers of said person can get it.
Companies should also take part in industry conversions and get involved with others in your field. This may lead to new followers, widening your audience and making friends with potential customers while simultaneous building business relationships.
Use the hashtag system to promote your business, it’s like setting a keyword in a blog. If someone searches #yourcompany then you will be found. If you ask for user to retweet for a chance to win #winanipad then you can find out who is retweeting and using your hashtag by searching the term. This is great for data capture and getting to know your audience so that you can gear your marketing towards them better.
Competitive intelligence, use search terms to see what your competitors are doing see, what traction they gain from a post, how many followers they have and who is retweeting their material. It may help lead you to a popular search term or help you spot a term they may have missed.
A very important part of what marketers should know about twitter is always point the viewer to your web content. The social media marketing is the new splash page. What marketers need to know about twitter is that it should always bring the person viewing your tweet to where you want them to be. That could be leading them to a blog, offer, new product or to share a link of that comical cat you saw.
140 characters is more than enough if you can’t get the message across in that amount then you won’t catch the attention of the kind of person who reads tweets. The majority of people do not read to the end of a news stories or blogs they want it in short burst…but make sure you read this blog to the end.
Pictures say a thousand words, don’t be afraid to use images in your tweets.