Kelmac Group August 2016 02
What you need to know about Video Marketing and how to use it.
What you need to know about Video Marketing
Video can be used to promote a product and show potential buyers that item in action in a way an image cannot. There are many things you need to know about Video Marketing and this blog will be discussing the main factors that should not be missed. Video content online is growing as basic internet speeds improve, it can help your ranking with rich content. Here is what you need to know about Video Marketing according to Billbillmedia.
Front Page
Purely from an SEO point of view you are over 50% more likely to appear on the first page of Google if you have a video. Google is trying to get more sites using video and as it’s an emerging trend those who contribute now will feel the SEO benefits, before their market segment becomes video saturated.
Statistically Good For Business
According to the Online Publishers Association 64% of shoppers who watched a video of the product on an online store would buy that product. This is due to the fact the customer is seeing the product from another form of media. Pictures may say a thousand words when selling a clothing item but catwalk videos can show you a lot more. Videos keep users on your site, a well presented video can gage the interest for a user in a way text can’t.
Promoting Your Video
After Google, YouTube is the biggest search engine online. For that reason we recommend YouTube as your video host platform. Using their embed code makes it is easy for Google to crawl the content meaning the video is more likely to be picked up in online searches. YouTube also lets you add descriptions, tags and titles to your video along with easy share options for people to spread the word about your product. Short and sweet videos under 30 seconds are said to be more regularly shared online amongst shoppers on social media. Being active in the comments and answers customer questions will lead to brand loyalty and familiarity with your goods, it can help a customer make a final decision. Be there for when they ask can they have it in any colour other than black.
Growing Industry
This area of the web is only going to continue to grow as video becomes more common along with internet speeds improving. The introduction and growth of 4g speeds means that even mobile platforms are on board for video features. If you have any questions or would like to talk to us about applying video to your site
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