There are many things you need to know about email marketing and in this article we will be discussing what you should know about Email Marketing from Billbillmedia’s perspective. Billbillmedia have been creating focused and well-designed email marketing material for a number of clients over the years. It is certainly an area of marketing that is seeing continuous growth, which is currently showing no sign of slowing down.
One of the most important items to remember when starting an email marketing campaign is the subject line. Do not underestimate the importance of the subject line. It’s the first element of content the customer will see and if you can’t draw them in from there then it doesn’t matter how your email is designed as people will more likely put the email straight to trash. We suggest avoiding titles like “Billbillmedia Newsletter February”. Also, lead with something more intriguing for the customer, for example “10% Off Your New Site Design”. Lead with your best foot forward attracting all customers interested in your product, service or news item.
Have relevant starting points
If the customer has clicked through to your email then you will have presented them with the relevant material, now you want them on your site. If they click on the newsletter it should take the user to the relevant landing page. If you are selling a product then link them directly to that product, not your homepage. If you don’t link directly the user will be confused and instead of looking for the product on the site they will navigate away. This is a lost opportunity and one that can be avoided.
Try and use as much real text as possible as more than half of all users have images disabled. If your email consists of just one large image then nothing will appear to the user unless they click display all images. Billbillmedia try and use as much real text as possible when it comes to main titles, offers and news items so at the very least the potential customer will see the most important elements and be intrigued enough to click view all images getting literally the full picture.
Personalise the email
Using merge tags with Mailchimp you can add a personal touch to each email provided your email list is set up correctly. Spend some time setting up your email list and make sure you have a field that contains the name of the customer that way a merge tag can be used so the email will appear with “ an offer just for you” this more focused marketing has a 20% higher click through rate according to Mailchimp’s data.