Kelmac Group August 2016 02
Why site rankings drop and how to stop it.Why Site Rankings DropSearch Engine Optimization is one of the most important aspects of any website and is the main reason why site rankings drop. There are many simple and logical steps you can take to stop sites ranking from dropping. If you have recently seen your website drop down the list and off the all important first page, it may be due to a number of things such as:
404’s and Bad Links
If you have recently updated your site and now have new url’s for existing content you will need to set up a 404 redirect. This is due to the fact that the old url is ranked by search engines and will take time to update. An example of a 404 would be /blog/news/why-site-rankings-drop/ changing too /blog/why-site-rankings-drop/. This is a shorter more direct url, which will rank better on search engines but the old url would still need to redirect to this new URL or you will have issues with the likes of Google. We strongly recommend you do not buy links with effective SEO as this can lead to severe punishment from search engines due to it being a manipulation of the system. Organic and relevant content will always prevail in the long term.
Less is More
It is always good practice to add to your website be it a news item, service, special offers etc but if the content is not relevant or copied from another source you will be doing serious damage. It is not good practice to have multiple H1 tags keyword stuffed and the overuse of H2 can be seen as spam from some search engines. A H1 should only be used as a title and be a complete article, where as a H2 should be able to stand on its own as a complete and coherent paragraph. When it comes to keywords there is no point adding non descriptive words, for example this articles keywords/keyphares is “why site rankings drop”. If you write content for search engines stuffed with keywords while not adding any value in terms of material you will see your ranking decline over time.
Pay Attention to what Google do
If you want to keep your site on the right track it is always good to pay attention to what the most powerful search engine on the internet is doing. If Google recommend it then it is a good idea to add it to your site. This means submitting a sitemap, use Google analytics, add your business to Google Maps, use rich snippets linking to your Google Plus account. Also submit videos to Youtube, be active when someone reviews your site and work with their changing search algorithm, which has gone from not just keywords but keyphrases.
Site Performance
Do some research on host providers before you put your site live. If a server is not optimized for the CMS or code your site was built in, then you will find slow load times leading to search engine bumps. Maintenance programme with your site designers will mean you will never have a broken plugin, if things stop working you stop ranking.
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